The artist I worked with is called DREAM COUNCIL [Darkwave Electronic]
We wanted to come up with an idea that represented the music and vision of the artist. We first came up with a playlist of adjacent musical influences: either direct or indirect as both can be helpful in creating something fun and dynamic. Some artists included were Erasure, Enya, and Alice Deejay. Then we checked out some of their logos:
Though the music has a harsh techno drive, lyrically the subject matter is more telling of sensitivity and introspection. I got to know Dream Council, and he is a shy and romantic person as well as skilled bladder. Elements of their music is endearingly "cute". An electronic and soft composition made clear that inspiration from a y2k aesthetic would work out best.
I first had a hard time figuring out how to organize a long double name, and using other elements besides just the text -->
I tried a variety of different computer and compressed font styles, and finally landed on a san serif type called Fit. I sheared and rounded out some of the corners, which the curves made it softer and sweeter.
I decided on stacking the letters so it became more like an object. I also wanted to incorporate a moon symbol as it suggests: "dreaming" and "darkness" -- the former being the obvious and the later inspired by the music.
